Markets need to be pointed in the right direction, Sir Mark says
The EU should ban the sale of cars that do under 35 miles to the gallon, the ex-chairman of oil giant Shell says.
Sir Mark Moody-Stuart told BBC News the motor industry would adapt to cope with stricter environmental rules.
The UK Society of Motor Manufacturers and Traders opposes the idea, saying drivers of the most polluting cars pay extra through road tax and petrol duty.
But Sir Mark said this simply let rich people avoid taking responsibility for tackling climate change.
Expanding on the views he expressed in a BBC News website Green Room opinion column, Sir Mark said: "Nobody needs a car that does 10-15mpg.
"We need very tough regulation saying that you can't drive or build something less than a certain standard. You would be allowed to drive an Aston Martin - but only if it did 50-60mpg." [The Cayman Islands should also explore this initiative. Editor] More >>>
